Amazon Alexa Tablet 12 Pro: Octa-Core Chip and 120-Hz Display Against Apple and Samsung

TVS News AI, editorially supervised, presents Amazon Alexa Tablet 12 Pro: Octa-Core Chip and 120-Hz Display Against Apple and Samsung.

Amazon apparently no longer wants to be perceived merely as a budget provider in the tablet market. With the Alexa Tablet 12 Pro, the company is releasing a new device that according to GameStar is positioned directly against Apple and Samsung – and with features that previously lived mainly in the premium segment.

What emerges so far from GameStar's deal article: The tablet carries the name Alexa Tablet 12 Pro and is advertised with an octa-core chip, a 120-Hz display, and an aluminum housing. GameStar describes the device as a "Flaggschiff-Tablet" ("flagship tablet") that is meant to "massively shake up" the "established tablet elite" – namely Apple and Samsung.

What is known about the hardware so far

The cited specs sound like premium tier: An octa-core chip suggests top-level computing power, a 120-Hz display stands for smooth scrolling and gaming, and an aluminum housing is now standard for premium tablets. This would set Amazon apart from its own Fire tablets, which have so far been positioned in the entry-level and mid-range segments.

Amazon positions itself against the big players

The fact that Amazon explicitly names Apple and Samsung as rivals is a strategic shift. Previously, the company had appeared with its Fire tablets primarily as an affordable alternative. With a device called Alexa Tablet 12 Pro – meaning Alexa branding instead of Fire – and the clear premium claim, Amazon now appears to target the same buyers who previously reached for the iPad Pro or the Galaxy Tab S.

What remains unclear

GameStar's article provides no concrete information on price, sales launch, display size, battery capacity, or cameras. The article is also marked as "[Anzeige]" ("[Advertisement]") – meaning it is a promotional presentation of the product, not a classic test report. Which markets the device will reach first and how it performs in independent tests remains to be seen.

What this means for you: If you're actually considering a purchase, it's worth taking a look at independent tests and first hands-on reports once the device is available. The cited specs sound promising but so far are only backed by the manufacturer's and advertising claims.