Novig spot with nude scene: Kendall Jenner supposedly doesn't like Sydney Sweeney

TVS News AI, editorially supervised, presents Novig spot with nude scene: Kendall Jenner supposedly doesn't like Sydney Sweeney.

A naked actress saying "Just sports" and three women who allegedly no longer talk to each other – that's how the story begins, currently making the rounds in the tabloid press. The Sun reports that Kendall Jenner (30) and Sydney Sweeney (29) are reportedly at odds in Hollywood. The trigger: a risqué advertising campaign for the trading platform Novig.

How the Novig spots reportedly sparked the wave

Sydney Sweeney stood naked in front of the camera in two spots for Novig, saying the line "Just sports." The criticism came primarily from the sports world, according to the report – women in sports accused the ad of sexualizing women's sport. According to The Sun, this spot is exactly where the mood between the three women reportedly shifted.

"It leaves her completely cold"

The actress is reportedly already well aware of the alleged rejection from the Jenner camp.

She's heard that Hailey and Kendall aren't fans of hers, but it leaves her completely cold.

The dislike, according to the paper, is mutual.

The "nepo baby" accusation from Sydney's corner

The Sun quotes the insider further: Sydney supposedly has no time for the "nepo baby faction." She is of the view that Kendall and Hailey didn't build their careers on their own strength, but benefited from their families' fame.

She's of the opinion that the two didn't build their careers on their own strength, but merely profited from the fame of their families.

Another source puts Sydney's stance in a nutshell:

Sydney wants to blaze her own trail. She trusts that her talent and beauty will give her an edge. And she doesn't care if she rubs people the wrong way.

The famous families behind Kendall and Hailey

The criticism of "nepo babies" has very real backgrounds – The Sun itself suggests this. Kendall is the daughter of Kris Jenner (70) and belongs to the Kardashian-Jenner clan, which rose out of reality TV. Hailey comes from the Baldwin acting family and has been married to Justin Bieber (32) for years. So two women who grew up with names, contacts, and cameras.

Sydney without a leg-up from show business

Unlike the two, Sydney grew up without prominent family connections – on the border between Washington and Idaho. For her acting dream, her parents Lisa and Steven moved with her to Los Angeles and, according to the report, were pushed financially to their limits as a result. Sydney truly fought her way without any door-openers from the industry.

Jacob Elordi as a point of friction between the two

Adding more fuel to the fire is Jacob Elordi (29). The actor has been with Kendall since early 2026 – and plays a couple alongside Sydney in Euphoria, intimate scenes included. The Sun claims to have learned that Kendall asked the producers not to film any further sex scenes between Jacob and Sydney. Insiders from her circle later vehemently denied this claim. Shared footage from an event further fuels the speculation: in it, Sydney glances over at Kendall multiple times – what exactly lies behind that moment is unknown.

What you should take from the report

The story is based on a single source – the British tabloid The Sun – and several unnamed individuals from the participants' circles. Neither Kendall Jenner, Hailey Bieber, nor Sydney Sweeney have commented publicly on the alleged dispute so far. Neither the insider quotes nor the glances in the photo provide any evidence of an actual feud. As long as none of the three women issues a statement, the story remains, above all, an unverified rumor that Promiflash picks up as a report.