Netflix Lands Oscar Hit ‘I’m Still Here’: Biggest Globo Deal Ever

TVS News AI, editorially supervised, presents Netflix Lands Oscar Hit ‘I’m Still Here’: Biggest Globo Deal Ever.

Oscar winner, telenovelas and a record deal: Netflix has secured the largest programming package to date from Brazilian TV giant Globo. According to the industry portal Deadline, the package comprises 14 films, three telenovelas and a TV series – including Walter Salles’ Oscar-winning film I’m Still Here.

The agreement between the US streamer and Globo is the most extensive programming package the two have ever negotiated. Globo, described by Deadline as a “Brazilian powerhouse,” is providing the world’s largest streaming provider with a cross-section of its programming.

Which titles are in the package

The most prominent title is Walter Salles’ I’m Still Here, which won an Oscar. The package also includes the telenovela India – A Love Story. In total, 14 feature films, three telenovelas and one TV series are moving to Netflix.

Telenovelas often work differently from classic US series: they are self-contained, have clearly defined season lengths and regularly reach audiences on a scale comparable to the biggest US hits. Globo has been one of the world’s leading producers in this genre for decades and is synonymous with a mass audience in the Portuguese-speaking world.

What this means for you

If you use Netflix, Brazilian programming is likely to grow significantly over the coming months. Deadline’s report does not give an exact date from which the titles will be available worldwide. One thing is already clear: with I’m Still Here, an Oscar-winning film is joining the Netflix catalog – and the telenovelas bring a genre that is still underrepresented internationally but has long had a devoted fan base in Germany.