Native ads
Advertising that feels natural
Native ads fit the language and look of the environment. They stay marked as ads, but feel less intrusive.
Why this can be worth more
People are more likely to click when an ad feels like a helpful recommendation: specific, understandable, and not exaggerated. That is why the admin panel suggests headline, copy, and image direction based on what has worked well so far.
Standard ad
The product is front and center, often directly sales-driven.
Native ad
The benefit and context come first, matched to the editorial environment.
What you should provide
A landing page, a clear offer, and a rough picture of your target customer. From that, an ad can feel like a relevant recommendation instead of a loud banner.
Plan native ad