Regional advertising
Ads for specific countries, regions, or cities
Regional advertising means your ad is shown only to people matching the selected location. Without a location, it can run everywhere.
How it works
Leave fields empty
If country, region, and city are empty, the ad can run everywhere, subject to language and section targeting.
Set a country
Example DE: the ad runs only for visitors recognized as being in Germany.
Set a city or region
Examples: Berlin, Hamburg, or Duisburg. This only works when geo data is available in the request. Otherwise the ad is not shown incorrectly.
Multiple locations in one request
Yes, you can submit one custom request for multiple locations: for example Berlin and Hamburg with creative X, Germany overall with creative Y, and Duisburg with creative Z.
For delivery, separate campaigns or sub-campaigns are cleaner because each city can have its own copy, creative, budget, and results. The request still only has to be sent once.
Request regional offer