Ads in ChatGPT: OpenAI Tests Display Ads in the Image AI

TVS News AI, editorially supervised, presents Ads in ChatGPT: OpenAI Tests Display Ads in the Image AI.

OpenAI is expanding advertising in ChatGPT: Going forward, the company will not only display text ads but also visual display ads. The first point of entry is the image AI – precisely at the moment when users are waiting for a generated image to finish.

Ads in the waiting window of image generation

According to t3n, the new ads initially appear during image generation – exactly where seconds already pass before the finished image lands on screen. Anyone requesting an image will now see ads during this time – displayed directly in the chat window.

Image AI as the starting point – more formats are possible

For the launch, OpenAI is limiting the visual ads to image generation, according to t3n. However, the report makes clear: "But that may only be the beginning." This suggests the format could later appear in other areas of ChatGPT – such as in chat responses, video generation, or other tools that have so far been delivered ad-free.

What remains open so far

Which regions, tiers, or user groups will see the ads first, which brands have booked first, and exactly how the advertising is designed is not revealed in the t3n report. Whether free users will be more heavily affected than paying Plus and Pro customers also remains unanswered for now.

One thing is clear: Anyone who knew ChatGPT as an ad-free AI tool will have to adjust to new ad formats – and they're launching precisely where only a loading indicator used to appear.