Beckham pockets 45 million euros: How lucrative his World Cup advertising year was

TVS News AI, editorially supervised, presents Beckham pockets 45 million euros: How lucrative his World Cup advertising year was.

You knew David Beckham as a football star on the pitch – today he earns more than ever as an advertising face. In fiscal year 2025, his holding company DRJB generated nearly 50 million pounds (around 58 million euros) in profit. We show you how the money flowed – and which brands paid for it.

The result is a record for the former national team captain: Beckham has never made so much profit in a single fiscal year. The reason is mainly the many advertising deals surrounding the 2026 World Cup.

What exactly did Beckham earn in fiscal year 2025?

DRJB Holdings, through which Beckham bundles his brand, sports, fashion and media businesses, generated a profit of nearly 50 million pounds. The shareholders initially received 38.9 million pounds (45.4 million euros). After the end of the fiscal year, a special dividend of 46.6 million pounds (54.3 million euros) followed.

How much of that landed with Beckham personally?

Because he owns over 40 percent of the holding, around 38.5 million pounds (about 45 million euros) of the distributions stayed with him personally. That breaks his own record – and he did it without kicking a single ball.

Which brands paid for it?

According to Promiflash, the many campaigns ahead of the 2026 World Cup were decisive for the strong result. Beckham advertised for McDonald's, Bank of America, Verizon and Lay's, among others. That makes him a global advertising icon off the pitch as well – exactly what major brands are looking for around a tournament like a World Cup.

What's behind DRJB Holdings?

DRJB Holdings is Beckham's company through which he bundles his brand, sports, fashion and media businesses. The holding structure allows multiple business fields to be brought together under one roof.

Beckham impressively shows how a former athlete can become a lucrative advertising brand – and how much money flows to prominent advertising deals in World Cup years. More background from business, sports and celebrity world can be found on The Viral Source.