DMEXCO kicks off in Cologne: AI between risk and opportunity
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The advertising and marketing trade fair DMEXCO opens in Cologne. c't spoke with host Verena Gründel ahead of the event about the use of AI in the industry.
AI MODIFIEDTVS News AI, editorially supervised, presents DMEXCO kicks off in Cologne: AI between risk and opportunity.
The advertising and marketing trade fair DMEXCO kicks off in Cologne. Artificial intelligence is the central theme — c't magazine spoke with DMEXCO host Verena Gründel ahead of the event about the use of AI in the industry.
The pre-fair conversation is deliberately double-framed: AI as a risk, and AI as an opportunity. Even before the trade fair begins, the question hangs in the air of which levers the technology opens up for advertising and marketing — and what pitfalls it carries for brands and agencies.
What the pre-fair conversation covers
According to heise online, the advertising trade fair begins in Cologne the day after the c't interview is published. The use of AI in the advertising industry sits at the center of the conversation with host Verena Gründel.
What actually appears on the stages, in the showcases, and at the booths will become clear over the coming days of the fair.
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