Kevin Hart's Hartbeat and Fox Entertainment Seal Vertical Deal

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Kevin Hart's production company Hartbeat and Fox Entertainment have agreed on a deal for vertical short-form series. Fox receives first-look rights to content from the three Hartbeat brands Codeblack, Essence, and Revolt, which together have over 20 million followers.

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TVS News AI, editorially supervised, presents Kevin Hart's Hartbeat and Fox Entertainment Seal Vertical Deal.

Kevin Hart's production company Hartbeat and Fox Entertainment have signed a deal for vertical series. As the trade publications Variety, Hollywood Reporter, and Deadline report in agreement, Fox Entertainment Studios thereby receives first-look rights to formats developed under the Hartbeat brands Codeblack, Essence, and Revolt.

Three brands, one pipeline

From these vertical series, feature film and series projects are expected to emerge in the future, developed by Fox Entertainment Studios. Global distribution after the initial broadcast is handled by the sister arm Fox Entertainment Global. The pipeline reportedly kicks off with an initial project — full details had not yet been published at the editorial deadline.

The three participating brands bring together more than 20 million social media followers, according to Variety. Vertical series, often called microdramas, are short-form formats specifically produced for smartphone screens in portrait orientation. With this deal, both partners are positioning themselves for a potential transfer of successful mobile properties into classic film and TV lengths.

Status: further details to follow.

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