Simsalasim: Lars Hinrichs launches AI mobile service for 10 euros

TVS News AI, editorially supervised, presents Simsalasim: Lars Hinrichs launches AI mobile service for 10 euros.

Imagine paying ten euros a month and getting unlimited mobile internet in return — usable in 100 countries. Sounds too good to be true? That's exactly the promise with which Xing co-founder Lars Hinrichs wants to shake up the mobile market.

His new project is called Simsalasim and, according to its own claims, relies on artificial intelligence instead of classic mobile technology. This positions the plan as a direct alternative to expensive roaming options and travel SIM cards.

What exactly lies behind the "AI instead of mobile" concept technically and what limitations might lurk in the fine print has not emerged from the reporting so far. We've gathered the known facts for you.

Who is behind Simsalasim?

Lars Hinrichs is behind the project. He co-founded the career network Xing in 2003 and later sold the company to what was then Xing AG — today it operates as New Work SE. Hinrichs is regarded as an experienced internet entrepreneur and is venturing with Simsalasim into a field that has so far been dominated by telecommunications groups and resellers.

What does the plan offer?

According to Focus Panorama, Simsalasim costs ten euros per month and includes unlimited data — usable in 100 countries. What's special about the offering: instead of relying on a classic mobile network from a single provider, AI is meant to optimize connection quality.

What remains unclear so far

Important details such as the availability launch, registration procedures, supported devices, or possible limitations on speed or usage are not mentioned by the available source. It also remains open what concrete role the AI plays — whether it dynamically selects networks, optimizes roaming, or does something fundamentally different.

Our first impression

Ten euros for unlimited data in 100 countries is a bold price point. Whether the offer delivers on its promise will only become clear once details on the technology, availability, and any data or speed restrictions are available. Until then, Simsalasim is above all one thing: an exciting announcement from a well-known industry founder.

We'll keep an eye on the development and update this article as soon as more information becomes available.