iPhone 18: Apple reportedly cutting component orders
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According to a media report, Apple is scaling back component orders for the iPhone 18. Demand is said to be too low – another product novelty could also struggle on the market.
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According to a report by Handelsblatt, Apple has cut orders for iPhone 18 components. The reason is said to be too little demand. Which specific components are affected or how significantly the orders have been reduced is not stated in the report.
What does Handelsblatt report?
The business newspaper cites a "media report" without naming it. According to this, Apple has scaled down production of the new iPhone. Another product novelty could also struggle on the market according to the report – which one it is, the article leaves open.
How reliable is the report?
Apple has not publicly commented on the report so far. The information comes from an unnamed media report that relies on informed circles within Apple's supply chain – often suppliers in Asia. Such reports are typically difficult to verify and are neither confirmed nor denied by Apple. Specific figures on the extent of the order cut, affected components, or suppliers are still lacking.
What does this mean for you?
Fewer components initially mean fewer devices that Apple has produced. That is not yet a crisis – the company routinely adjusts orders to market conditions, for example when a model sells worse than expected. For you as a buyer, little changes in the short term: prices, models, and availability will only be set with the official announcement in the fall anyway.
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