Sanofi to become white jersey sponsor at Tour de France from 2027

TVS News AI, editorially supervised, presents Sanofi to become white jersey sponsor at Tour de France from 2027.

The white jersey of the Tour de France is gaining a prominent new backer from 2027. The French biopharma group Sanofi is stepping in as jersey sponsor – for both of the big national stage races, as reported by the sports newspaper L'Équipe.

In concrete terms: From the 2027 season, Sanofi will finance the white jerseys of the Tour de France and the Tour de France Femmes avec Zwift. This gives the company one of the most visible advertising spaces in international cycling, full stop.

The biopharmaceutical group has landed itself another emblematic sports sponsorship.

What does the white jersey at the Tour de France signify?

The "maillot blanc" belongs to the Tour de France just as much as the Yellow Jersey or the Green Jersey for the points collectors: It honors the best young rider in the general classification and is traditionally awarded to professionals under 26. The Tour de France Femmes avec Zwift, the women's edition of the French tour, also features a white jersey for the best young rider. So Sanofi will in future be present on both jerseys – for three weeks, in the spotlight of TV cameras.

Why is Sanofi getting involved in cycling of all sports?

With its move into jersey sponsorship, the company is not entering unfamiliar territory. Sanofi was already a partner of the 2024 Olympic and Paralympic Games in Paris, where it gained experience with global sporting events. The current jersey engagement is a consistent expansion of that profile – the French tour has for decades been one of the most-watched sporting events worldwide, reaching an audience of millions in over 190 countries every year.

What is known so far about the sponsorship deal?

The L'Équipe report provides no details on the exact contract terms or the size of the sponsorship sum. Nor is the previous sponsor of the white jersey named. What's clear is only this: From 2027, the white jersey belongs to Sanofi – and thus to a group that at first glance has little to do with cycling, but has already shown that it appreciates the value of major sporting stages.