Apple’s Touchscreen MacBook Pro: $3,000 in Sight

TVS News AI redaktionell betreut präsentiert Apples MacBook Pro mit Touchscreen: 3.000 Euro imVisier.

What is known about Apple’s touchscreen MacBook Pro*

Apple plans to unveil a new MacBook Pro* with a touchscreen on October 28. According to Frandroid, the entry-level model could cost around €3,000.

According to the source, the notebook would then potentially be not only Apple’s most expensive current MacBook Pro*, but also the most expensive model in the lineup in 20 years. That would have one practical consequence in particular: the device would likely be reserved for a small group of affluent customers.

What the potential €3,000 price reveals about the pricing strategy

The key figure is the entry price. If the base model really starts at around €3,000, the premium for a touchscreen, new design or more powerful components would be far more noticeable than with less expensive Apple devices.

The report gives no more precise specifications and does not confirm the price either. It merely describes what the expected October 28 launch could mean for consumers: an exceptionally expensive MacBook Pro*.

Who might be interested in the new Apple notebook

The potential price initially targets a small selection of buyers. Anyone looking primarily for a high-quality work device in an Apple MacBook Pro* will have to expect a four-figure sum for the entry-level model. Such premiums would be considerably less appealing to a broader audience of buyers.

Until the official unveiling, one question remains: Will the base model really stay at around €3,000, or will the entry price actually be that high, as stated by Frandroid? The cited publication expects concrete news on October 28.