One Month Left – This Is How to Stop AI Use of Your Business Profiles

TVS News AI, editorially supervised, presents One Month Left – This Is How to Stop AI Use of Your Business Profiles.

28 October 2026 initially leaves Meta's terms and conditions with little room: According to GameStar, people in the EU and the UK can still object until 20 November. The changes expressly affect business accounts and content linked to such an account through domains, websites or URLs.

This is practically relevant if you use Facebook or Instagram for your business and do not want public information or interactions with AI features to feed into the development of future generative AI models. The objection is not hidden away as a switch in the regular settings. Meta makes it available through the “Privacy Rights Center.”

Why Meta Changed the Terms After Protests

Under the new “Commercial Terms,” Meta permits the use of content from domains, websites and URLs linked to a business account. The expressly stated purposes include developing, improving, researching and maintaining Meta products.

According to a report by 404media, the relevant passage originally also included permission to train models. Following protests, Meta removed this training permission from the passage again. However, this did not automatically restrict use to a single, clearly delineated task: The terms now refer to advertising and business products, whereas previously all Meta products were mentioned.

The remaining wording is decisive. According to Matt Topic, a media lawyer quoted in the report, the term “business products” leaves room for many interpretations. It could also refer to AI tools. Meta therefore continues to leave itself room to use content in the further development of its products under the new terms.

The Deadline: 20 November Instead of 30 October

Meta moved the deadline from 30 October to 20 November. The headline of GameStar's report says there is one month to object. The deadline specified in the terms now ends on 20 November 2026.

The change is particularly relevant to people who use Facebook and Instagram for their business. According to the report, which draws on 404media and the Nieman Journalism Lab, it prompted considerable opposition. The use of content from business-linked websites therefore concerns not only individual posts, but the broader scope within which Meta may use information associated with a business account.

GameStar cites a counterargument from a Meta spokesperson: The issue is not about scraping news sites. Meta spokesperson Daniel Roberts also notes that publishers can communicate their crawling preferences via robots.txt. Legal experts partly dispute this assessment: robots.txt is a voluntary standard that crawlers are not required to follow.

How to Submit an Objection on Facebook and Instagram

The starting point

On Facebook and Instagram, you can find the objection through the relatively hidden “Privacy Rights Center.” GameStar points to a corresponding link for each platform in its guide. You then open the question “How do I object to the processing of my information?” and select the option “I want to object to the use of my information for Meta AI.”

The form

In the subsequent form headed “Object to the Use of Your Information for AI at Meta,” your email address is mandatory. You can optionally add an explanation of how the processing affects you. According to GameStar, filling in this optional field should not result in Meta rejecting your objection.

The confirmation

Meta then confirms the objection by email. It is intended to ensure that your public information does not feed into the future development of generative AI models. GameStar expressly counts posts, photos with captions and comments among these. In addition, interactions with AI features are supposed to be excluded from this use.

Multiple account overviews

An objection applies to all accounts under the same account overview. You need a separate form for each additional account overview. If you manage several business accounts under different overviews, you therefore have to complete the process separately for each account overview.

What the Objection Actually Leaves Open

The objection clearly targets the use of your information for Meta AI and the future development of generative AI models. It makes public posts, photos, captions, comments and interactions with AI features relevant.

The broader debate surrounding Meta's Commercial Terms remains separate from this. Meta can continue to use content linked to business accounts to develop, improve, research and maintain its products. Because “business products” could also include AI tools, the scope of this clause has not been conclusively clarified in the report.

For the specific objection, however, the process remains clear: Open the “Privacy Rights Center,” select the option for processing for Meta AI, submit the form with the required email address and wait for confirmation. You can find GameStar's complete guide at Meta terms and conditions and how to object to AI use on Instagram in the EU and the UK.